Marketing Manager (IT Business Enablement / Adoption)
New
Based in IndiaFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 8+ years
- Required Skills
- AgileContent creationChange ManagementGenerative AI
Requirements
- 8+ years of experience in marketing, internal communications, product marketing, or change management.
- Proven experience independently managing end-to-end campaigns.
- Strong ability to create content across multiple formats (copywriting, visual design, basic video production).
- Deep understanding of adoption and engagement principles.
- Hands-on experience working with AI-powered content tools (ChatGPT, Midjourney, Adobe Firefly).
- Strong storytelling and communication skills.
- Ability to work in agile, fast-changing environments.
- Experience in enterprise IT or digital transformation is highly desirable.
- Bachelor’s degree or equivalent.
Responsibilities
- Plan, design, and execute internal marketing and adoption campaigns for IT products and AI-enabled tools.
- Own end-to-end campaign delivery, including briefing, content creation, channel strategy, execution, and performance tracking.
- Develop adoption-driven communication strategies that move users beyond awareness toward sustained behavioral change.
- Independently create multi-format content including written copy, visual assets, and short-form videos.
- Leverage AI tools and generative technologies to accelerate content production.
- Analyze campaign performance data to optimize messaging and delivery.
- Collaborate with IT, product, and business stakeholders.
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