Growth Marketing Director
New
Flexible remote work within the continental United States.Full-TimeDirector
Salary150,000 - 175,000 USD per year
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Job Details
- Experience
- 7+ years
- Required Skills
- Google Analytics
Requirements
- 7+ years of experience in growth marketing, performance marketing, or demand generation with ownership of full-funnel campaigns.
- Proven ability to build scalable marketing systems, automation workflows, and enablement tools for distributed teams.
- Strong expertise in multi-channel acquisition, retargeting strategies, and campaign optimization across platforms such as Google, Meta, and LinkedIn.
- Experience with analytics and attribution tools, including GA4, GTM, and multi-touch attribution frameworks.
- Background in experiential environments, hospitality, real estate, or asset-based marketing is strongly preferred.
- Demonstrated ability to operate as a strategic individual contributor while influencing senior stakeholders and executive leadership.
- Strong proficiency with AI tools and automated workflows for content production and marketing optimization.
- Excellent communication skills with the ability to simplify complex systems into actionable execution frameworks.
Responsibilities
- Architect and deploy the core growth marketing infrastructure, including attribution models, campaign automation, and multi-channel digital funnels.
- Build enablement systems, playbooks, and automated toolkits that empower on-site teams to independently execute marketing initiatives.
- Lead tenant engagement and retention strategies through targeted digital communications that drive participation and long-term lease renewals.
- Develop and optimize monetization strategies for bookable spaces, events, and experiential programming to maximize utilization and revenue.
- Create and manage performance marketing campaigns across channels, including retargeting, audience segmentation, and conversion optimization.
- Design and implement AI-driven content workflows to scale production of marketing assets without increasing operational headcount.
- Own analytics and attribution frameworks connecting digital engagement to physical outcomes, revenue performance, and leasing success.
- Support internal brand growth initiatives by applying performance marketing systems to strengthen inbound pipeline and positioning.
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