Fractional Paid Media Specialist
Based in the NetherlandsFull-TimeMiddle
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- 3+ years
- Required Skills
- QA AutomationA/B testing
Requirements
- 3+ years of experience in performance marketing or paid media roles.
- Strong expertise in Google Ads Search campaigns, including structure, bidding strategies, and optimization.
- Proven experience in managing performance campaigns for SaaS, developer tools, or technical audiences.
- Solid understanding of keyword strategy, conversion tracking, attribution models, and performance analytics.
- Hands-on experience with campaign experimentation, A/B testing, and landing page optimization.
- Familiarity with AI tools, automation platforms, and modern marketing workflows.
- Ability to work independently in a fractional, fast-paced, and high-ownership environment.
- Experience with LinkedIn Ads and/or Reddit Ads is a strong plus.
- Exposure to tools such as GA4, GTM, Segment, or server-side tracking is advantageous.
- Comfortable using LLMs for research, copy generation, and workflow optimization.
- Strong analytical mindset combined with creative problem-solving abilities.
Responsibilities
- Own and optimize end-to-end PPC campaign performance across Google Search, LinkedIn, Reddit, and other experimental channels.
- Develop and implement paid media strategies focused on high-intent acquisition, conversion optimization, and pipeline quality.
- Build and manage campaign structures, keyword strategies, bidding logic, and budget allocation to maximize ROI.
- Design and run structured A/B testing programs for ad creatives, messaging, audiences, and landing pages.
- Leverage AI tools and automation workflows to streamline campaign management, reporting, and optimization processes.
- Use LLMs and AI-driven tools for keyword research, audience analysis, competitor insights, and creative ideation.
- Monitor performance metrics, build forecasts, and provide actionable insights to guide growth decisions.
- Continuously optimize campaigns for conversion efficiency, cost control, and scalable acquisition.
- Identify and test new acquisition channels and growth opportunities.
- Collaborate with the Growth team to align paid media efforts with broader marketing and product goals.
View Full Description & ApplyYou'll be redirected to the employer's site
