Fractional Paid Media Specialist
New
EMEAContractMiddle
Salary not disclosed
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Job Details
- Experience
- 3+ years
- Required Skills
- QA Automation
Requirements
- 3+ years of experience running performance marketing campaigns
- Deep expertise in Google Ads Search campaigns
- Experience managing campaigns for developer, SaaS, or infrastructure products
- Proficiency in keyword strategy, conversion tracking, attribution, and performance optimization
- Proven experience with AI tooling for search and campaign optimization
- Experience advertising to technical/engineer audiences preferred
- Familiarity with AI/ML infrastructure tools
- Knowledge of GA4, GTM, Segment, or server-side conversion tracking
- Ability to write prompts and scripts to automate operations
- Experience with no-code automation tools and LLMs for workflow acceleration
Responsibilities
- Automate tasks like bid adjustments, budget pacing, and performance reporting using AI and no-code/low-code tools
- Build lightweight workflows with tools like n8n, Zapier, or Clay
- Manage PPC account structure, keyword strategy, and budget allocation
- Design and execute ad creative testing plans and landing page optimizations
- Own Google Search strategy for high-intent technical keywords
- Run conversion-focused LinkedIn campaigns for enterprise targeting
- Conduct Reddit experiments for developer acquisition and competitor displacement
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