Director, Enterprise Product Marketing
New
Fully remote-first work flexibility within eligible Canadian provincesFull-TimeDirector
Salary203,000 - 214,000 CAD per year
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Job Details
- Experience
- 10+ years
- Required Skills
- Data AnalysisPeople ManagementStakeholder managementSaaS
Requirements
- 10+ years of B2B product marketing experience in a SaaS or enterprise technology environment.
- Proven experience owning product marketing across multiple products or complex platform offerings.
- Demonstrated people management experience with a track record of building, developing, and scaling marketing teams.
- Strong expertise in developing positioning, messaging frameworks, and enterprise-level go-to-market strategies.
- Proven ability to design and execute multi-channel campaigns that drive both brand awareness and qualified pipeline.
- Excellent communication skills with the ability to simplify complex technical concepts for executive audiences.
- Strong stakeholder management skills with the ability to influence across Product, Sales, and Executive leadership.
- Ability to manage multiple high-priority initiatives in a fast-paced, high-growth environment.
- High proficiency in presentation tools (e.g., Google Slides) and comfort working with marketing performance data.
Responsibilities
- Define and lead the enterprise product marketing strategy, ensuring clear positioning, messaging, and go-to-market alignment across product, sales, and customer success teams.
- Develop unified messaging frameworks and narratives that translate complex enterprise solutions into compelling value propositions for executive and C-suite audiences.
- Lead and scale a high-performing product marketing team, providing direction, mentorship, and prioritization across multiple initiatives and product lines.
- Design and execute multi-channel B2B marketing campaigns across events, digital, content, PR, webinars, and partnerships to drive awareness and pipeline growth.
- Partner with Sales and Business Development to develop enablement materials that improve win rates and accelerate deal velocity.
- Build thought leadership strategies that establish market authority and differentiate the enterprise platform in a competitive landscape.
- Collaborate cross-functionally with Product and Engineering to ensure alignment between product capabilities and market needs.
- Support global expansion efforts by developing regional GTM strategies for new and emerging markets.
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