Marketing Campaign Specialist

New
Taiwan, TaipeiFull-TimeSenior
Salary not disclosed
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Job Details

Languages
English
Experience
5+ years
Required Skills
Project ManagementData AnalysisStakeholder management

Requirements

  • Fluency in English
  • Experience working with integrated marketing campaigns.
  • Project management skills.
  • Understanding of the crypto market in general.
  • Experience or strong interest in copywriting.
  • Good understanding of branding, performance marketing and analytics.
  • Demonstrates a clear and concise style of communication, with a creative/fun spin when relevant.
  • Has worked in big teams and has experience managing projects with numerous stakeholders
  • 5+ years of experience in marketing campaign
  • Strong sense of responsibility and resistance to stress.
  • Self-motivated and results-oriented

Responsibilities

  • Coordinate and refine all aspects of marketing campaigns, such as activity mechanics, branding, associated content and more.
  • Act as the bridge between marketing campaigns and brand initiatives to promote the brand and encourage audience growth.
  • Maintain a company-wide campaigns calendar, including local and global campaigns.
  • Collaborate across teams to help optimize and potentially combine campaigns under one central theme.
  • Copywriting and proof-reading campaign related communications.
  • Ensure accuracy of marketing materials and be an approver for all marketing campaigns.
  • Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations.
  • Innovate and implement test-and-learn strategies along with delivering results.
  • Support the launch of paid acquisition campaigns, referral campaigns and co-marketing campaigns
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