Outbound Marketing Specialist
New
S
ShipaLogistics Freight
IndiaFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 2-4 years
- Required Skills
- SalesforceGoogle AnalyticsLead GenerationHubSpot
Requirements
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 2-4 years of outbound marketing experience in logistics, transportation, or supply chain.
- Proficiency in LinkedIn Sales Navigator.
- Experience with CRM tools like Salesforce or HubSpot.
- Experience with email marketing platforms.
- Knowledge of B2B marketing and lead generation techniques for logistics.
- Proficiency in Google Analytics, Excel, and campaign A/B testing tools.
- Familiarity with logistics technologies like TMS, WMS, or ERP systems.
- Understanding of digital marketing and Account-Based Marketing (ABM).
Responsibilities
- Design and implement targeted outbound marketing campaigns for logistics services.
- Conduct cold outreach via email and phone to potential clients.
- Collaborate with sales teams to identify target industries and decision-makers.
- Measure and analyze campaign performance and ROI.
- Manage prospect databases and interactions in Salesforce and SalesLoft.
- Support outreach initiatives around conferences, webinars, and trade shows.
- Manage B2B social media channels, primarily LinkedIn.
- Align marketing efforts with logistics operations and product development.
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