Senior Paid Social Strategist
New
For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.Full-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 2+ years experience working at a performance/digital marketing agency
- Required Skills
- Google AnalyticsDigital Marketing
Requirements
- 2+ years experience working at a performance/digital marketing agency
- Hands-on experience supporting B2B clients
- Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
- Proficiency in LinkedIn Campaign Manager, Zoominfo, 6Sense
- Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
- Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel
- Experience with audience segmentation
- Proven and measurable success with mid-market or enterprise accounts
Responsibilities
- Oversee and lead a collection of Social Media accounts
- Serve as direct support to client contacts
- Build strategies for clients each quarter
- Create, maintain, and optimize budgets for paid media campaigns
- Confirm lead routing is accurate within a CRM
- Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting
- Drive cross-sells, upsells and referrals
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