Senior Social Media Advertising Strategist
For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.Full-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 2+ years experience working at a performance/digital marketing agency
- Required Skills
- Google AnalyticsMicrosoft ExcelDigital Marketing
Requirements
- 2+ years experience working at a performance/digital marketing agency
- Hands-on experience supporting B2B clients
- Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
- Understanding of LinkedIn Ad Units (conversation ads, document ads, CTV)
- Proficiency in LinkedIn Campaign Manager, Zoominfo, 6Sense
- Strong understanding of Paid principles (keyword research, ad copywriting, bid management, optimization)
- Ability to analyze campaign performance data using Google Analytics, GA4, Excel
- Proven and measurable success with mid-market or enterprise accounts
- Ability to organize, prioritize and manage multiple projects simultaneously
Responsibilities
- Oversee and lead a collection of Social Media accounts
- Serve as direct support to client contacts
- Build strategies for clients each quarter
- Create, maintain, and optimize budgets for paid media campaigns
- Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting
- Confirm lead routing is accurate within a CRM
- Drive cross-sells, upsells and referrals via client relationships
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