Social Media Advertising Strategist
Work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia.Full-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 2+ years
- Required Skills
- Google AnalyticsDigital Marketing
Requirements
- 2+ years experience at a performance/digital marketing agency
- Hands-on experience supporting B2B clients
- Deep expertise across paid social advertising, specifically LinkedIn Ads
- Understanding of LinkedIn Ad Units (conversation ads, document ads, CTV)
- Proficiency in LinkedIn Campaign Manager, Zoominfo, 6Sense
- Strong understanding of Paid principles (keyword research, ad copywriting, bid management, optimization)
- Ability to analyze performance data using Google Analytics, GA4, Excel
- Proven success with mid-market or enterprise accounts
- Ability to organize, prioritize and manage multiple projects
Responsibilities
- Oversee and lead a collection of Social Media accounts
- Serve as direct support to client contacts
- Weekly communication with vendors and operational partners
- Build strategies for clients each quarter
- Create, maintain, and optimize budgets for paid media campaigns
- Confirm lead routing is accurate within a CRM
- Drive cross-sells, upsells and referrals
- Execute and optimize advertising campaigns within LinkedIn
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