Paid Social Strategist
For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada... For global locations, you must have established and current work authorization and permanently reside in that country.Full-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 2+ years
- Required Skills
- Google AnalyticsDigital Marketing
Requirements
- 2+ years experience working at a performance/digital marketing agency
- Hands-on experience supporting B2B clients
- Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
- Proficiency in LinkedIn Campaign Manager, Zoominfo, and 6Sense
- Strong understanding of Paid principles (keyword research, ad copywriting, bid management)
- Experience analyzing campaign performance data using Google Analytics, GA4, or Excel
- Experience with audience segmentation by tier and job title
- Proven success with mid-market or enterprise accounts
Responsibilities
- Oversee and lead a collection of Social Media accounts
- Serve as direct support to client contacts
- Weekly communication with vendors and operational partners
- Build strategies for clients each quarter
- Create, maintain, and optimize budgets for paid media campaigns
- Confirm lead routing accuracy within CRM
- Execute and optimize LinkedIn advertising campaigns including copywriting and targeting
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