Performance Marketing Manager, Paid Social
New
Based in NetherlandsFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 3+ years
- Required Skills
- Google AnalyticsDigital MarketingA/B testing
Requirements
- 3+ years of experience in performance marketing or user acquisition with a strong focus on paid social channels such as Meta, TikTok, and X.
- Proven track record of managing and scaling campaigns across both web and app environments with measurable impact on CPA, ROAS, and LTV.
- Strong analytical mindset with the ability to interpret data, design experiments, and scale winning strategies.
- Hands-on experience with tools such as Meta Ads Manager, TikTok Ads, AppsFlyer, Google Analytics, and related marketing analytics platforms.
- Solid understanding of full-funnel digital marketing, including creative strategy, conversion optimization, and cross-channel coordination.
- Comfortable working in a fast-paced, performance-driven environment with tight feedback loops and iterative testing.
- Strong collaboration skills, with experience working closely with creative, BI, analytics, and product teams.
- Fluency in English.
Responsibilities
- Design, launch, and manage user acquisition campaigns across paid social platforms including Meta, TikTok, X, Snapchat, and other relevant channels for both web and app products.
- Own end-to-end campaign execution including budgeting, setup, optimization, and performance tracking with a strong focus on CPA, ROAS, and LTV targets.
- Brief, coordinate, and optimize creative production efforts, including UGC content, in collaboration with internal and external creative teams.
- Continuously test and iterate on ad creatives, messaging, targeting strategies, and funnel structures to maximize campaign performance.
- Collaborate closely with creative, analytics, BI, and product teams to scale successful campaigns across multiple international markets.
- Analyze performance data using tools such as AppsFlyer, Google Analytics, and internal dashboards to generate actionable insights and optimization opportunities.
- Run structured A/B testing frameworks to improve conversion rates and validate growth hypotheses across the user journey.
- Stay ahead of paid social trends, platform changes, and emerging acquisition opportunities to maintain competitive advantage.
- Build and maintain strong relationships with platform partners to access beta features, insights, and strategic support.
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