Director, Product Marketing (Gym Segment)
Based in United StatesFull-TimeDirector
Salary155,200 - 170,100 USD per year
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Job Details
- Experience
- 12+ years
- Required Skills
- Data Analysis
Requirements
- 12+ years of B2B SaaS product marketing experience
- Extensive experience in SaaS product marketing, ideally in sales-led environments
- Demonstrated success building positioning and messaging from the ground up
- Strong track record of leading product launches and driving adoption outcomes
- Experience partnering closely with Product, Sales, and Customer Success leadership
- Strong competitive intelligence and market analysis capabilities
- Proven people leadership experience
- Excellent executive communication and storytelling skills
- Strong analytical mindset with comfort using data, win-loss insights, and GTM metrics
- Ability to operate both strategically and hands-on in a fast-paced environment
- Experience leveraging AI tools to enhance research, synthesis, and strategic thinking is a plus
Responsibilities
- Define and maintain core positioning and messaging architecture for the gym segment
- Develop persona-based messaging for SMB and mid-market gym customers
- Lead end-to-end go-to-market planning and execution for product releases and launches
- Ensure launch readiness across Product, Sales, CS, and Enablement functions
- Build and operationalize competitive intelligence systems that inform GTM strategy
- Drive customer adoption and lifecycle communications to improve engagement and retention
- Partner closely with Product to influence roadmap decisions using market and customer insight
- Lead and develop a high-performing product marketing team in a player-coach capacity
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