Senior Manager – Lifecycle Marketing & CRM
New
United StatesFull-TimeManager
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- 3–5+ years
- Required Skills
- Data AnalysisShopifyCRM
Requirements
- 3–5+ years of experience in email and lifecycle marketing within e-commerce or DTC environments.
- Strong hands-on experience with CRM and ESP platforms, particularly Klaviyo, along with exposure to tools such as Braze, Attentive, Recharge, Shopify, or similar ecosystems.
- 2+ years of experience in an agency environment managing multiple clients and stakeholders.
- Proven ability to manage client relationships, set expectations, and navigate challenging conversations with professionalism.
- Experience building and optimizing subscription, loyalty, or retention programs, including segmentation, automation, and performance tracking.
- Strong analytical skills with the ability to interpret data and drive decision-making.
- Excellent communication, presentation, and organizational skills with strong attention to detail.
- Ability to thrive in a fast-paced, collaborative, and performance-driven environment.
- Basic knowledge of HTML/CSS for email implementation (bonus).
Responsibilities
- Lead lifecycle marketing strategy across assigned client accounts, owning acquisition, retention, and engagement initiatives across email, SMS, loyalty, referral, and subscription programs.
- Serve as the primary strategic point of contact for clients, managing relationships, expectations, and communication on performance and deliverables.
- Oversee end-to-end email and CRM campaign execution, including ideation, segmentation, build, QA, deployment, and reporting.
- Analyze performance data across lifecycle channels to identify insights, trends, and optimization opportunities, translating findings into strategic recommendations.
- Develop, manage, and continuously optimize subscription, loyalty, and referral programs to improve customer retention and lifetime value.
- Collaborate with internal teams including CRM managers, analysts, and creative specialists to ensure high-quality execution and alignment with client goals.
- Maintain rigorous QA standards and ensure accuracy, consistency, and timeliness across all lifecycle marketing deliverables.
View Full Description & ApplyYou'll be redirected to the employer's site
