PPC Specialist
New
Philippines, Night ShiftFull-TimeEntry
Salary not disclosed
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Job Details
- Required Skills
- A/B testing
Requirements
- Interest in PPC, paid search, and digital marketing.
- Some experience with Google Ads, Microsoft Ads, GA4, GTM, CallRail, or spreadsheets preferred.
- Strong attention to detail.
- Comfortable working with data and performance metrics.
- Strong written communication skills.
- Willingness to learn and receive feedback.
- Organized and reliable.
- Able to manage recurring tasks across multiple clients.
- Self-motivated and eager to grow.
Responsibilities
- Collaborate with the team to contribute to proposals for potential clients.
- Plan, create, and launch paid campaigns across Google Ads and Microsoft Ads.
- Structure ad groups, set bidding strategies, and configure targeting parameters aligned with campaign objectives.
- Write compelling ad copy for ads and extensions.
- Manage campaign budgets and pacing to ensure spend is allocated efficiently throughout the month.
- Conduct keyword research using Google Keyword Planner.
- Build and maintain negative keyword lists to eliminate irrelevant traffic and reduce wasted spend.
- Monitor keyword performance and adjust match types, pauses, and optimizations based on data insights.
- Set up and maintain conversion tracking through Google Tag Manager.
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