Director of Product, Engagement
New
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Life360Consumer Technology
Location: Remote, USA; Remote, Canada. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above.Full-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 10+ years
- Required Skills
- Data AnalysisProduct ManagementCross-functional Team Leadership
Requirements
- 10+ years of consumer product experience with a track record of driving engagement and growth.
- Strategic ownership at the director level with experience managing multi-quarter direction.
- Experience setting strategy for products with tens of millions of users.
- Versatility in systems thinking, UX detail, and quantitative experimentation.
- Depth in activation, growth, or consumer engagement platforms.
- Familiarity with funnels, cohorts, and metrics-driven prioritization.
- Proven cross-functional leadership skills with Engineering and Design partners.
- Proficiency in leveraging AI tools for research, spec drafting, and prototyping.
- Excellent communication and storytelling capabilities.
- Deep empathy for consumer/family user problems.
Responsibilities
- Own the engagement strategy and roadmap across connection, coordination, and safety surfaces.
- Drive engagement growth through increased frequency and multi-circle participation.
- Define the engagement metric framework and measure outcomes.
- Partner with Growth teams to convert acquisition into durable engagement.
- Influence across product teams that depend on engagement infrastructure.
- Lead experimentation at multiple scales.
- Ship the whole member experience end-to-end.
- Operate as an AI-native PM to accelerate the product lifecycle.
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