Creative Strategist
New
A
AlphalionDTC eCommerce
This is a remote-first role, open to candidates anywhere in the U.S.Full-TimeSenior
Salary80,000 - 95,000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- Project ManagementA/B testing
Requirements
- 5+ years of experience in Creative Strategy, Performance Creative, Paid Social Creative, or a related role.
- Proven experience developing high-performing static and video ads for paid acquisition environments.
- Strong understanding of direct response marketing, consumer psychology, and creative testing frameworks.
- Experience supporting high-spend Meta environments and scaling performance creative.
- Strong analytical skills with the ability to evaluate creative performance using KPIs and performance signals.
- Experience writing creative briefs, developing scripts, and collaborating with creators, editors, and production teams.
- Strong cross-functional communication and project management skills.
Responsibilities
- Develop and execute creative strategies that drive profitable customer acquisition across paid social channels, primarily Meta.
- Research customers deeply to identify pain points, buying motivations, objections, awareness levels, and scalable creative opportunities.
- Build and continuously test new creative concepts, hooks, angles, and messaging to prevent fatigue and improve efficiency.
- Own the development of clear, high-signal creative briefs for designers, creators, influencers, editors, and production partners.
- Lead structured creative testing and iteration by analyzing performance signals and evolving winning concepts to maximize scale.
- Conduct competitive and market research to identify emerging trends, high-performing formats, and best-in-class DTC creative.
- Partner cross-functionally with media buyers, production teams, post-production, creators, and marketing stakeholders to maintain a fast and efficient creative pipeline.
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