Creative Strategist
New
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New Engen, Inc.Digital Marketing
We currently hire full-time employees in the following states: Arkansas, California, Colorado, Florida, Georgia, Illinois, Michigan, Missouri, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, and WisconsinFull-TimeMiddle
Salary60,000 - 70,000 USD per year
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Job Details
- Experience
- 4+ years
- Required Skills
- Adobe Creative SuiteFigmaGoogle SheetsAsana
Requirements
- 4+ years of proven experience ideating and developing high-performing direct response and social media creative strategies, ideally at a creative and performance marketing agency.
- A background in creating UGC to enhance engagement and reach is a plus.
- Digitally savvy, creative, and knowledgeable about who and what is trending in the digital space on platforms including YouTube, Instagram/Facebook, TikTok, etc.
- A growth mindset, always thinking about how our clients can develop resonant, insightful advertising and what makes content engaging across audiences.
- Strong grasp on culture, with a keen understanding of what is relevant and an eye for upcoming digital trends.
- Excellent performance marketing and creative instincts with a track record of driving new concepts and pioneering new approaches within your company.
- Strong team player, with a passion for collaboration.
- Entrepreneurial spirit with a self-starting attitude and an ability to persuasively communicate strategic insights to the department and to stakeholders.
- Ability to navigate and influence within a fast-paced start-up organization.
- Fluency in Adobe Creative Suite or Figma is a plus.
- Proficiency in Asana and Google Sheets experience is a plus.
Responsibilities
- Develop performance-driven creative and messaging strategies and frameworks for clients across digital channels (e.g., FB, IG, TikTok, YouTube, Display, etc.).
- Participate in client meetings as Donut’s in-house creative expert for assigned accounts.
- Advise external client teams on media best practices, strategies, and ideas.
- Manage launch pipeline for assigned clients with your media counterpart, including the completion and transfer of deliverables to clients in a timely manner.
- Apply full-funnel thinking to increase click-through rates and conversion rates on ads and landing pages.
- Synthesize consumer target’s mindsets, attitudes, and behaviors to inform strong creative development.
- Partner with media counterparts to review creative performance and formulate strategies based on KPIs and client feedback.
- Effectively brief and project manage assignments to team members within Asana and Slack.
- Quality control exports to ensure creative standards are up to client expectations, brand guidelines, and deadlines.
- Develop processes to ensure cross-functional collaboration and intra-marketing team success.
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