Content Growth Lead
New
O
OnTheGoSystemsIT Software
Barcelona, Catalonia, Spain. Lisbon, Lisbon, Portugal. Lazio, ItalyFull-TimeLead
Salary not disclosed
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Job Details
- Required Skills
- HTMLSEO
Requirements
- Have worked in a product IT company and can demonstrate measurable business impact from your content.
- Have owned content performance, not just content creation.
- Have extensive hands-on experience with SEO, GEO, analytics, experimentation, and content optimization.
- Can show specific examples of how your content influenced traffic, conversions, adoption, retention, or revenue.
- Actively use advanced AI workflows in your daily work (e.g., Claude skills, MCP, Claude Code).
- Are comfortable building systems, testing ideas, and improving processes.
- Comfortable working across the technical content stack including HTML semantics and structured data.
- Able to diagnose why LLMs fail to read, interpret, or cite content correctly.
Responsibilities
- Plan and own the content funnel from traffic acquisition through conversion to sustained results.
- Create, publish, measure, and improve content across landing pages, product pages, articles, tutorials, comparison pages, and email campaigns.
- Source content directly from product, development, support, and customer-facing teams.
- Use SEO, GEO, analytics, AI-search visibility, customer research, and business metrics to guide decisions.
- Identify performance bottlenecks, run experiments, and continuously improve content outcomes.
- Build repeatable systems for content production, optimization, measurement, and iteration.
- Take ownership of business results generated by content.
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