SEO & AEO Specialist
New
IndiaFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3–6 years
- Required Skills
- Google AnalyticsSEOSEMrushAhrefs
Requirements
- 3–6 years of experience in SEO, content marketing, or digital content strategy roles.
- Strong understanding of B2B SaaS content marketing and demand generation principles.
- Proven experience creating content for blogs, websites, landing pages, emails, and digital campaigns.
- Deep knowledge of SEO fundamentals including keyword research, on-page optimization, and competitor analysis.
- Understanding of AEO, structured content formats, featured snippets, and AI-driven search behavior.
- Ability to produce original, research-backed, and high-quality content tailored to both users and search engines.
- Experience working with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar platforms.
- Strong analytical, editing, proofreading, and storytelling skills with high attention to detail.
- Ability to manage multiple content projects independently in a fast-paced environment.
- Familiarity with CMS platforms such as WordPress, HubSpot, or Webflow is a plus.
- Experience in B2B SaaS or tech-related industries is highly desirable.
Responsibilities
- Own the creation, optimization, and publishing of content across blogs, landing pages, websites, emails, ads, and social media channels.
- Conduct keyword research, search intent analysis, and competitor benchmarking to identify growth opportunities.
- Optimize content for SEO best practices, including metadata, structure, internal linking, readability, and on-page elements.
- Implement AEO strategies by developing FAQ-rich, snippet-optimized, and conversational content for AI and voice search platforms.
- Improve visibility across search engines, featured snippets, People Also Ask sections, and AI-powered discovery platforms.
- Manage content calendars and ensure consistent, high-quality publishing across channels.
- Collaborate with cross-functional teams to align content initiatives with product, design, and marketing goals.
- Track and analyze performance metrics such as traffic, rankings, CTR, and conversions, and provide actionable insights.
- Prepare regular SEO and content performance reports with recommendations for continuous improvement.
- Stay updated with evolving SEO, AEO, and AI search trends to maintain competitive advantage.
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