Growth Specialist
New
B
BitMEXCryptocurrency Exchange
Remote - AsiaFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- At least 1 year of proven experience in Growth Marketing, CRM, or Marketing Operations
- Required Skills
- SQLData AnalysisTableauCRMA/B testing
Requirements
- Bachelor’s degree in Business Administration, Marketing, Data Analytics, or a related field.
- At least 1 year of proven experience in Growth Marketing, CRM, or Marketing Operations.
- Past experience with CRM tools such as HubSpot, Salesforce, or Optimove.
- Hands-on experience with BI and analytics tools such as Tableau, Excel, Mixpanel, or Amplitude.
- Familiar with SQL and advanced spreadsheet modeling.
- Strong analytical skills with the ability to interpret complex data sets and perform ROI analysis.
- Excellent written and verbal communication skills in English.
- Logical problem-solving abilities and quick reaction time to market changes.
Responsibilities
- Own and manage multi-channel CRM campaigns (Email, Push Notifications, In-app Banners, etc.) to drive user acquisition, activation, and retention.
- Conduct rigorous A/B testing on messaging, payouts, and campaign structures using SQL and BI tools.
- Analyze post-campaign results against set KPI metrics to determine effectiveness and provide actionable insights.
- Design and manage growth projects such as voucher programs, task-based incentives, and loyalty schemes.
- Monitor deliverability metrics and user behavior data to identify friction points and implement solutions.
- Manage and optimize marketing budgets and strategic payouts to ensure high ROI and sustainable CAC.
- Partner with Product, Data, and Design teams to ensure marketing processes are streamlined.
- Ensure timely execution of campaigns and follow up with performance measurement.
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