Senior SEM Manager
New
1
1PasswordCybersecurity SaaS
This is a remote opportunity within Canada and the US.Full-TimeSenior
Salary113,000 CAD - 173,000 USD per year
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Job Details
- Experience
- 7+ years of hands-on paid search / SEM experience in a B2B SaaS or dual B2C/B2B environment
- Required Skills
- Salesforce
Requirements
- 7+ years of hands-on paid search/SEM experience in B2B SaaS or dual B2C/B2B environments.
- Proven experience managing search across both PLG/self-serve and sales-assisted motions.
- Track record of managing large budgets with direct accountability to pipeline/revenue.
- Expert-level proficiency in Google Ads, Microsoft Ads, SA360, and GA4.
- Strong command of B2B attribution and Salesforce-integrated reporting.
- Active use of AI tools to accelerate workflows and build processes.
- Experience building and scaling experimentation programs.
- Strong communication skills to influence senior stakeholders with data.
Responsibilities
- Own and drive global paid search strategy across Google Ads, Microsoft Ads, and emerging platforms.
- Develop and maintain paid search roadmap mapped to self-serve and sales-assist KPIs.
- Manage end-to-end campaign execution: keyword strategy, audience segmentation, bidding, and ad copy.
- Partner with Web team to optimize landing experiences for both PLG and SLG paths.
- Leverage AI tools for keyword research, competitive analysis, and performance reporting.
- Coordinate with Marketing Analytics and Revenue Operations on attribution and forecasting.
- Manage agency and vendor relationships.
- Champion AI adoption within the performance marketing team.
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