Paid Advertising Lead
New
B
BlueTuskrE-commerce Growth
Canada. Mexico. ArgentinaFull-TimeLead
Salary not disclosed
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Job Details
- Experience
- 3+ years
Requirements
- 3+ years of experience in paid social advertising (Meta Ads required).
- Working knowledge of paid search (Google Ads required).
- Experience managing small and large ad spend budgets.
- Proven track record managing direct client relationships.
- Experience in e-commerce or D2C brand marketing (agency or in-house).
- History of building or scaling a team or department.
- Experience with TikTok Ads, Pinterest Ads, or Microsoft Ads.
- Comfort with attribution complexity (blended ROAS, incrementality).
- Ability to build processes, playbooks, or department infrastructure.
- Experience presenting strategy to non-marketing stakeholders.
Responsibilities
- Serve as the primary strategic contact for a portfolio of e-commerce clients.
- Lead performance review calls, QBRs, and strategy sessions.
- Translate complex performance data into actionable narratives for clients.
- Own paid social strategy and execution across Meta, TikTok, and Pinterest.
- Collaborate with the SEM team to support cross-channel efforts like Google Ads and Microsoft Ads.
- Build and maintain testing frameworks across social accounts.
- Build playbooks, processes, and reporting standards for the social advertising department.
- Hire, mentor, and lead social media buyers as the team grows.
- Own paid social performance reporting and develop attribution frameworks.
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