Lead Content Strategist
New
G
Grove CollaborativeConsumer Products
Remote for candidates based in the following states: California, Maine, Pennsylvania, Nevada, North Carolina, Texas, Colorado, Washington, Illinois, New York, Missouri, and MassachusettsFull-TimeLead
Salary126,000 - 155,000 USD per year
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Job Details
- Experience
- 6–8+ years
- Required Skills
- Artificial IntelligenceData Analysis
Requirements
- 6–8+ years of experience in content strategy, creative strategy, or hybrid paid/organic role.
- Deep fluency across Instagram, TikTok, YouTube Shorts, and Pinterest.
- Proven experience leading both organic social and paid creative strategy.
- Hands-on production experience including filming and editing (CapCut, Adobe Suite).
- Data-literate with the ability to use performance insights to inform decisions.
- AI fluency to improve speed, output, and quality.
- Experience managing creative talent like producers, editors, and contractors.
- Experience with UGC platforms and creator management workflows at scale.
- Comfort operating across both strategy and execution.
Responsibilities
- Develop and maintain overarching content strategy across paid and organic channels.
- Translate mission and product value propositions into creative concepts, briefs, and messaging frameworks.
- Write and own all creative briefs for paid ads, organic social, UGC, and new channel tests.
- Lead category and audience expansion concepting for paid ads.
- Manage the full UGC creator pool including scouting, briefing, and quality control.
- Own the strategic roadmap for organic social.
- Monitor platform trends and winning ad formats to inform ongoing strategy.
- Drive weekly creative performance reviews and define iterations based on data.
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