Product Marketing Specialist

New
D
DemandTecRetail Tech
United States. Gdańsk, Pomeranian Voivodeship, PolandFull-TimeMiddle
Salary not disclosed
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Job Details

Requirements

  • Proven experience in product marketing for enterprise software.
  • Ability to develop messaging frameworks aligned to buyer needs and market trends.
  • Strong skills in demo storytelling and persona-based messaging.
  • Experience in defining go-to-market and rollout strategies.
  • Ability to establish repeatable processes for new capability launches.
  • Strong research skills for competitive and buyer insight analysis.

Responsibilities

  • Develop clear, differentiated messaging that communicates the value of the platform to target buyers.
  • Translate product capabilities into compelling value propositions for enterprise audiences.
  • Support the planning and execution of go-to-market initiatives and product launches.
  • Create sales enablement materials such as decks, one-pagers, and use case narratives.
  • Conduct research on target industries, buyer needs, and workflows.
  • Analyze competitive positioning and messaging.
  • Provide messaging, use cases, and proof points for marketing campaigns.
  • Develop and maintain product and solution pages on the website.
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