Sr Manager, Marketing and Operations
New
United StatesFull-TimeManager
Salary145,000 - 228,000 USD per year
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Job Details
- Experience
- 6+ years of experience in Marketing Operations, Revenue Operations, or GTM systems; 2+ years of leadership or player-coach experience
- Required Skills
- Salesforce
Requirements
- 6+ years of experience in Marketing Operations, Revenue Operations, or GTM systems roles within high-growth environments.
- 2+ years of leadership or player-coach experience managing or mentoring teams.
- Strong hands-on expertise with Salesforce and Marketo, including campaign and lifecycle management.
- Deep understanding of lead management, routing, segmentation, attribution, and marketing data hygiene.
- Experience with performance measurement and attribution tools such as HockeyStack, Bizible, or similar platforms.
- Proven ability to design and scale operational processes, documentation, and workflow frameworks.
- Strong analytical and problem-solving skills with the ability to translate business needs into scalable operational solutions.
- Excellent communication and stakeholder management skills across technical and non-technical teams.
Responsibilities
- Lead, coach, and develop a Marketing Operations team with a focus on cross-training, scalability, and reducing single-thread dependencies.
- Design and implement scalable processes, SOPs, playbooks, and documentation to improve execution quality and onboarding efficiency.
- Oversee day-to-day marketing operations activities including campaign execution, lead lifecycle management, routing, segmentation, and data governance.
- Improve operational intake, prioritization, SLAs, and capacity planning to better support internal marketing stakeholders.
- Identify and resolve process gaps, bottlenecks, and inefficiencies across marketing workflows and GTM systems.
- Own and optimize core marketing systems such as Salesforce and Marketo, ensuring data accuracy, integration quality, and workflow efficiency.
- Partner with RevOps, Analytics, and Enterprise Applications teams on attribution, reporting, lifecycle logic, and system architecture.
- Drive continuous improvement in marketing performance measurement, automation, and operational scalability.
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