Senior Demand Generation Manager
New
United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Data AnalysisLead GenerationCRM
Requirements
- 5+ years of experience in paid media and digital demand generation
- Deep expertise in Meta advertising
- Proven experience managing multiple client accounts simultaneously
- Strong understanding of lead generation funnels and appointment-setting campaigns
- Advanced copywriting and messaging skills for direct response
- Experience with conversion tracking, Meta pixels, marketing automation tools, and CRM/workflow integrations
- Strong analytical mindset with the ability to interpret campaign data
- Excellent organizational, communication, and project management skills
- Self-starter mentality with a strong sense of ownership
Responsibilities
- Manage a portfolio of paid media accounts and serve as the primary strategic contact for clients
- Lead bi-weekly performance meetings, communicate campaign insights, and align stakeholders on growth initiatives
- Build, launch, and optimize Meta advertising campaigns focused on lead generation and appointment scheduling
- Monitor campaign metrics daily and implement optimization strategies to improve CPA, conversion rates, and overall ROI
- Develop compelling ad copy, hooks, messaging frameworks, and video sales letter concepts tailored to target audiences
- Collaborate with creative teams and video editors to test and scale high-performing creative assets
- Configure and maintain tracking systems, conversion events, marketing automations, and lead routing workflows
- Troubleshoot campaign, technical, and integration issues while proactively identifying opportunities for improvement
- Use AI-enabled tools to enhance campaign execution, copywriting efficiency, and performance analysis
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