Demand Generation Manager
New
USFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Data AnalysisLead Generation
Requirements
- 5+ years of experience in paid media, with a strong focus on Meta advertising and lead generation campaigns
- Proven experience managing multiple client accounts and driving measurable performance outcomes
- Strong copywriting skills with the ability to develop compelling ad creative and scripts
- Hands-on experience with conversion tracking, pixels, and basic marketing automation tools
- Ability to analyze campaign data and translate insights into clear optimization strategies
- Strong client communication skills with the ability to explain performance in a simple, actionable way
- High ownership mindset with the ability to troubleshoot and resolve issues independently
- Experience in high-intent, appointment-based funnels is strongly preferred
Responsibilities
- Own a portfolio of client accounts and serve as the primary point of contact for performance, strategy, and execution
- Run recurring client meetings, present insights, and align on optimization strategies and next steps
- Build, launch, and optimize Meta ad campaigns focused on lead generation and appointment setting
- Manage budgets, targeting strategies, creative testing, and performance optimization to meet cost-per-acquisition goals
- Write ad copy and campaign messaging, including hooks, angles, and video sales letter scripts
- Oversee tracking setups, conversion events, and integrations with tools such as Calendly and automation platforms
- Monitor performance daily, diagnose issues, and implement corrective actions to improve results
- Collaborate with internal and client teams to ensure smooth execution and continuous improvement
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