Job Details
- Experience
- 5+ years
- Required Skills
- Data AnalysisLead GenerationCRM
Requirements
- 5+ years of experience in paid media, with a strong focus on Meta (Facebook/Instagram) advertising.
- Proven experience managing multiple client accounts in a performance-driven or agency environment.
- Strong track record of achieving performance KPIs and driving client retention through results.
- Excellent copywriting skills for direct-response and lead generation campaigns.
- Hands-on experience with conversion tracking, pixels, attribution, and marketing automation tools.
- Strong communication skills with the ability to translate performance data for non-technical clients.
- High level of ownership, accountability, and ability to operate independently.
- Experience in financial services, high-ticket funnels, or appointment-setting campaigns is a strong plus.
- Familiarity with video sales letter methodology is highly valued.
- Strong attention to detail with the ability to move quickly in a fast-paced environment.
Responsibilities
- Own and manage a portfolio of client accounts as the primary strategic and operational point of contact.
- Plan, launch, and optimize Meta advertising campaigns focused on lead generation and appointment-setting outcomes.
- Manage budgets, audience targeting, bidding strategies, and continuous creative testing to improve performance.
- Write high-converting ad copy and video sales letter scripts tailored to financial services audiences.
- Lead bi-weekly client calls to review performance, align on strategy, and define next steps.
- Deliver structured performance reports and actionable insights ahead of client meetings.
- Monitor daily campaign performance and implement optimization strategies to meet cost-per-appointment targets.
- Set up and troubleshoot tracking systems, including pixels, conversion events, and CRM or automation integrations.
- Collaborate with creative teams to develop hooks, angles, and messaging variations for testing.
- Use AI tools to improve speed and efficiency in copywriting, analysis, and campaign execution.
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