Paid Media Manager
New
United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Data AnalysisLead Generation
Requirements
- 5+ years of experience in paid media, with a focus on Meta advertising.
- Proven experience managing multiple client accounts in a performance-driven environment.
- Track record of achieving campaign KPIs and client retention.
- Excellent copywriting skills for direct-response and lead generation.
- Hands-on experience with conversion tracking, pixels, and attribution.
- Experience with marketing automation tools.
- Strong client communication skills for non-technical stakeholders.
- Ability to operate independently with high ownership.
- Experience in financial services or high-ticket funnels is an advantage.
- Familiarity with video sales letter methodologies is valued.
Responsibilities
- Own and manage a portfolio of client accounts as the primary point of contact.
- Plan, build, launch, and optimize Meta advertising campaigns focused on lead generation and appointment booking.
- Manage campaign performance including budgets, targeting, bidding strategies, and A/B testing.
- Write high-performing ad copy and collaborate on video sales letter scripts.
- Conduct bi-weekly client calls to review performance and strategy.
- Deliver detailed performance reports and insights.
- Set up and troubleshoot tracking systems, pixels, and conversion events.
- Manage CRM/automation integrations using tools like Calendly and Zapier.
- Monitor daily performance metrics to meet cost-per-acquisition targets.
- Collaborate with creative teams to test new hooks and messaging.
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