Account Strategist, Paid Media

New

United StatesFull-TimeSenior

Salary not disclosed

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Job Details

5+ years of experience in paid media management, with strong expertise in Meta advertising platforms.
Proven success managing multiple client accounts while consistently achieving campaign performance targets.
Strong copywriting abilities with experience creating persuasive ad copy and marketing scripts.
Hands-on experience with conversion tracking, marketing automation, and lead routing systems.
Understanding of lead generation funnels, appointment-setting campaigns, and performance marketing strategies.
Excellent communication and presentation skills.
Strong problem-solving mindset with a proactive, ownership-oriented approach to work.
Comfortable operating independently in a fast-paced, results-oriented remote environment.

Manage a portfolio of paid media client accounts as the primary strategic point of contact.
Lead bi-weekly client meetings to review campaign performance, discuss insights, and align on future strategies.
Create and deliver detailed performance reports ahead of scheduled client reviews.
Build, launch, optimize, and scale Meta advertising campaigns focused on lead generation and appointment booking.
Monitor campaign KPIs daily, adjusting targeting, budgets, bidding strategies, and creatives to meet performance goals.
Develop intervention plans for underperforming campaigns and proactively troubleshoot issues.
Write compelling ad copy and video sales letter scripts tailored to financial services and high-ticket audiences.
Collaborate with creative teams and video editors to produce effective marketing assets and messaging variations.
Configure tracking systems, pixels, conversion events, and marketing automations using tools such as Calendly and Zapier.
Maintain strong client relationships that encourage renewals, referrals, and long-term partnerships.

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