High-Ticket Marketing Manager
New
United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Lead Generation
Requirements
- 5+ years of experience in paid media, with a strong focus on Meta advertising platforms
- Proven experience managing multiple client accounts in a performance or agency environment
- Strong track record of achieving KPIs such as cost-per-lead and cost-per-appointment targets
- Advanced copywriting skills, including experience writing ad copy and video sales scripts
- Hands-on experience with tracking setup, pixels, conversion events, and marketing automation tools
- Experience in financial services marketing or high-ticket, considered-purchase funnels
- Strong understanding of lead generation and appointment-setting funnel mechanics
- Familiarity with video sales letter methodology
- Strong ownership mindset with the ability to independently solve complex performance challenges
- Excellent communication skills with the ability to translate data into clear, client-ready insights
Responsibilities
- Own and manage client accounts end-to-end, serving as the primary point of contact and strategic advisor
- Conduct bi-weekly client calls to review campaign performance, align on strategy, and define next steps
- Deliver structured performance reports in advance of client meetings, highlighting key insights and recommendations
- Build strong, trust-based client relationships that support retention, renewals, and referrals
- Plan, launch, and optimize Meta advertising campaigns focused on high-ticket lead generation and appointment setting
- Manage budgets, audience targeting, bidding strategies, and continuous creative testing to improve performance outcomes
- Monitor daily campaign performance and implement rapid optimizations to meet cost-per-appointment targets
- Write high-converting ad copy and video sales letter scripts tailored to financial services audiences
- Set up tracking infrastructure including pixels, conversion events, and attribution systems
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