Direct Response Media Buyer
New
United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Data AnalysisLead Generation
Requirements
- 5+ years of experience in paid media, with a strong focus on Meta advertising platforms
- Proven experience managing multiple client accounts in a performance-driven environment
- Strong track record of achieving performance KPIs, particularly cost-per-lead or cost-per-appointment targets
- Advanced copywriting skills with experience writing ad copy and video sales scripts
- Hands-on experience with tracking setup, pixels, conversion events, and marketing automation tools
- Experience in financial services marketing or high-ticket lead generation funnels is highly preferred
- Strong understanding of appointment-setting and lead generation campaign structures
- Strong ownership mindset with the ability to independently diagnose and solve performance issues
- Excellent communication skills
- Highly detail-oriented, fast-moving, and comfortable operating under performance pressure
Responsibilities
- Own and manage end-to-end Meta advertising campaigns focused on generating qualified leads and booked appointments
- Design, launch, and continuously optimize campaigns, including targeting, budget allocation, bidding strategies, and creative testing
- Monitor daily performance metrics and implement rapid adjustments to meet cost-per-appointment and conversion goals
- Troubleshoot underperforming campaigns and proactively develop data-driven optimization strategies
- Write high-performing ad copy and video sales letter scripts tailored to financial services audiences
- Develop messaging angles, hooks, and creative variations for structured testing and performance improvement
- Collaborate with creative teams and video editors to guide ad production and iteration
- Manage client communication through bi-weekly calls, performance reviews, and strategic alignment sessions
- Deliver clear and structured performance reports prior to client meetings
- Set up and manage tracking systems, including pixels, conversion events, and attribution tools
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