Creative Lead, Lifecycle & Organic Growth
New
Fully remote work environment with flexibility across multiple North American locations.Full-TimeLead
Salary135,000 - 185,000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- A/B testing
Requirements
- 5+ years of experience in creative marketing, lifecycle marketing, or organic growth roles with a strong focus on copywriting and brand communication.
- Proven expertise creating high-performing content for channels such as email, SMS, social media, and in-app experiences.
- Strong ability to craft emotionally resonant messaging around complex, technical, or low-interest consumer topics.
- Experience working within fast-paced startup or high-growth consumer environments.
- Deep understanding of audience development, customer engagement, and brand positioning strategies.
- Familiarity with community-driven platforms and social ecosystems, including channels like Reddit and emerging organic growth spaces.
- Strong strategic mindset balanced with hands-on execution capabilities.
- Excellent written communication, storytelling, and creative problem-solving skills.
- Bachelor’s degree or equivalent professional experience preferred.
- Portfolio demonstrating creative writing, brand storytelling, and customer engagement work strongly preferred.
Responsibilities
- Lead the creative direction and execution of lifecycle marketing communications across email, SMS, push notifications, and in-app messaging.
- Develop and refine a distinctive brand voice and messaging framework that resonates emotionally with customers and strengthens long-term engagement.
- Collaborate closely with Product, Growth, Design, and Customer Insights teams to create customer-centric messaging strategies that support retention and conversion goals.
- Create compelling organic content across digital channels, including social media and community-driven platforms, to drive brand affinity and customer growth.
- Translate customer pain points, behavioral insights, and qualitative feedback into empathetic, high-impact copy and campaigns.
- Optimize messaging performance through experimentation, audience understanding, and continuous iteration.
- Serve as a key creative voice within the organization, influencing how the company communicates complex or traditionally “dry” topics in accessible and engaging ways.
- Support the evolution of broader brand storytelling initiatives as the company scales its organic growth efforts.
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