Digital Specialist - Lifecycle and CRM
New
CanadaFull-TimeMiddle
Salary58,400 - 87,600 CAD per year
Apply NowOpens the employer's application page
Job Details
- Languages
- Bilingual (English/French)
- Experience
- 3+ years
- Required Skills
- Data AnalysisCRMA/B testing
Requirements
- Bachelor’s degree in Business, Marketing, Computer Science, Digital, or a related field.
- 3+ years hands-on experience with email service provider platforms (e.g., Klaviyo, Salesforce Marketing Cloud, HubSpot, Braze, or similar).
- 3+ years of experience in email marketing, including campaign execution (A/B testing, segmentation, targeted sends).
- 3+ years in a role requiring a strong understanding of data-driven direct marketing and audience segmentation.
- 3+ years of retail experience in a Digital Specialist role focused on lifecycle marketing and CRM.
- Ability to code within Klaviyo.
- Analytical mindset with the ability to interpret data and identify trends.
- Excellent communication and collaboration skills.
Responsibilities
- Build, implement, and manage dynamic, data-integrated lifecycle flows (e.g., onboarding, re-engagement, retention, upsell, win-back).
- Plan, build, and deploy marketing campaigns ensuring alignment with marketing initiatives and business goals.
- Analyze campaign results against key performance metrics and optimize content, targeting, and timing.
- Define and apply campaign segmentation and exclusion logic using data and behavioural insights.
- Identify new channel opportunities; test creative approaches, A/B experiments, and messaging strategies.
- Partner with marketing, product, and analytics teams to ensure consistent messaging.
- Maintain best practices for email compliance (CASL, GDPR, CAN-SPAM) and manage list health.
- Implement storytelling elements into communications using insights from campaigns and competitors.
View Full Description & ApplyYou'll be redirected to the employer's site
