Director, Creative Marketing (Lifecycle and Organic Growth)
New
CanadaFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 7+ years
- Required Skills
- CRM
Requirements
- 7+ years of experience in creative marketing, lifecycle marketing, or brand storytelling.
- Demonstrated expertise in crafting high-performing messaging across CRM channels.
- Strong portfolio showcasing exceptional copywriting, storytelling, and brand-building.
- Ability to translate complex, functional, or emotionally sensitive topics into human-centered communication.
- Strong collaboration skills with cross-functional teams.
- First-principles thinking.
- Bachelor’s degree or equivalent practical experience in marketing, communications, or a related field.
Responsibilities
- Own and evolve the end-to-end lifecycle and organic communication strategy.
- Define and scale a distinct brand voice and messaging framework.
- Partner with Product, Design, Growth, and Customer Insights teams.
- Lead the creative direction of lifecycle campaigns and customer journeys.
- Continuously test, iterate, and optimize messaging through experimentation.
- Contribute to broader organic growth initiatives, including social and community storytelling.
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