Creative Lead, Organic Growth & Storytelling
New
Flexible remote-friendly work environment across Canada and selected North American locations.Full-TimeLead
Salary not disclosed
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Job Details
- Experience
- 7+ years
- Required Skills
- Data AnalysisCross-functional collaborationCRM
Requirements
- 7+ years of experience in creative marketing, copywriting, lifecycle marketing, or brand storytelling.
- Experience in fast-paced, consumer-focused environments.
- Proven ability to craft messaging across email, SMS, push notifications, and in-app communications.
- Strong portfolio demonstrating exceptional writing craft.
- Ability to translate complex or emotionally sensitive topics into human-centered storytelling.
- Experience working cross-functionally with product, design, growth, and analytics teams.
- Deep understanding of audience psychology.
- Ability to balance creative intuition with performance metrics.
Responsibilities
- Define and lead the organic growth and lifecycle storytelling strategy across CRM, email, SMS, push notifications, and in-app messaging.
- Transform transactional communications into meaningful customer relationships.
- Partner with Product, Design, Growth, and Customer Insights teams to translate insights into narratives.
- Develop and evolve a scalable brand voice and storytelling framework.
- Expand storytelling influence into social media and community engagement.
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