Performance Marketing Specialist
New
This is a 100% remote position available to candidates located in the U.S., excluding Hawaii and Alaska.Full-TimeMiddle
Salary55,000 - 75,000 USD per year
Apply NowOpens the employer's application page
Job Details
- Experience
- 3+ years
- Required Skills
- Google AnalyticsA/B testing
Requirements
- 3+ years of experience in performance marketing, digital marketing, demand generation, or paid media
- Experience in a B2B SaaS, technology, agency, or multi-brand environment
- Hands-on experience managing paid digital campaigns across major platforms such as Google Ads, LinkedIn Campaign Manager, or Meta Ads Manager
- Strong analytical skills and comfort working with campaign data, funnel metrics, attribution reporting, and performance insights
- Experience optimizing campaigns against business outcomes such as leads, pipeline, customer acquisition, or return on ad spend
- Understanding of conversion strategy, audience targeting, landing page optimization, and testing methodologies
- Ability to manage multiple campaigns and priorities simultaneously in a fast-paced environment
- Strong communication skills and ability to collaborate effectively with cross-functional partners
- Self-starter with good judgment, attention to detail, and a proactive approach to problem-solving
Responsibilities
- Execute and optimize performance marketing campaigns across paid search, paid social, display, retargeting, and other digital channels
- Support campaign planning by translating business goals into channel tactics, targeting strategies, testing plans, and performance benchmarks
- Manage day-to-day campaign execution, including campaign setup, audience segmentation, budget pacing, asset coordination, and quality assurance
- Monitor and analyze campaign performance to identify opportunities to improve lead quality, conversion rates, pipeline contribution, and return on investment
- Partner with vertical teams to develop and test messaging, offers, landing pages, ad creative, and calls to action
- Work closely with RevOps to support campaign tracking, attribution, lead flow, and reporting accuracy
- Build and maintain reports and dashboards that help communicate campaign performance
- Support full-funnel optimization by evaluating performance across inquiries, MQLs, SQLs, pipeline, and revenue contribution
- Conduct ongoing A/B testing across audiences, creative, copy, bidding strategies, landing pages, and conversion paths
View Full Description & ApplyYou'll be redirected to the employer's site
