Performance Marketing Manager
E
ExpelB2B SaaS
Remote work is an option within the continental US.Full-TimeManager
Salary85,700 - 124,300 USD per year
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Job Details
- Experience
- 3+ years
- Required Skills
- SalesforceA/B testing
Requirements
- 3+ years of paid digital marketing experience in B2B SaaS or technology environments
- Hands-on experience running paid search, paid social, display, and retargeting campaigns
- Strong understanding of account-based marketing (ABM/ABX)
- Proven ability to manage budgets and drive measurable ROI across multiple channels
- Deep familiarity with Google Ads, LinkedIn Campaign Manager, and programmatic platforms
- Experience working with GA4, attribution models, and performance reporting tools
- Comfort working in Salesforce
- Strong analytical mindset
- Ability to balance strategy and execution
Responsibilities
- Own execution and optimization of multi-channel paid campaigns across LinkedIn, Google, and programmatic platforms
- Drive full-funnel campaigns from awareness to conversion and retargeting
- Manage budgets, bidding strategies, targeting, and channel mix to maximize ROI
- Run structured A/B tests across creative, audiences, and landing pages
- Analyze campaign performance and attribution data to identify trends
- Partner with demand gen, web, and campaigns teams to improve conversion rates
- Support ABX strategies using platforms like 6sense
- Ensure messaging and execution align with ICPs and revenue goals
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