Email Marketing Specialist

New

USFull-TimeMiddle

Salary not disclosed

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Job Details

2–5+ years of experience in email marketing within B2B, B2C, or mixed environments.
Proven experience building lifecycle email programs and automation workflows that drive revenue.
Strong understanding of segmentation, behavioral targeting, and personalization strategies.
Experience with email service providers and marketing automation tools such as HubSpot, Salesforce Marketing Cloud, Klaviyo, Marketo, or similar platforms.
Strong copy instincts and ability to optimize messaging for conversion.
Solid analytical skills with experience using data to drive marketing decisions and performance improvements.
Knowledge of deliverability best practices and compliance standards such as CAN-SPAM and GDPR.
Preferred experience with Salesforce, BigCommerce, eCommerce environments, and B2B + B2C funnel structures.

Develop and execute lifecycle email strategies covering acquisition, onboarding, activation, retention, upsell, and re-engagement.
Own end-to-end email campaign execution, including concepting, copy coordination, creative briefing, QA, deployment, and post-campaign analysis.
Design and optimize automated email journeys such as welcome flows, abandoned cart, browse abandonment, post-purchase, and lead nurturing sequences.
Build segmentation and personalization frameworks based on behavior, lifecycle stage, and purchase intent.
Conduct A/B and multivariate testing to improve subject lines, messaging, design, cadence, and conversion performance.
Monitor and optimize key performance metrics including open rates, CTR, deliverability, and revenue per send.
Collaborate with marketing, eCommerce, and sales teams to align campaigns with product launches, promotions, and GTM initiatives.
Produce reporting dashboards and insights tied to revenue impact, pipeline contribution, and ROI.

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