Paid Media Buyer
New
T
TriviumCoaching and consulting
Toronto, Ontario, Canada. Miami, Florida, United States. Houston, Texas, United States. Atlanta, Georgia, United States. District of Columbia, United States. Chicago, Illinois, United StatesFull-Time
Salary not disclosed
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Job Details
- Required Skills
- A/B testing
Requirements
- Proven experience managing paid media campaigns across multiple platforms (Meta, Google, Twitter, LinkedIn).
- Strong analytical skills with a track record of reducing cost per conversion while increasing lead volume.
- Deep understanding of audience targeting, conversion tracking, and ad creative best practices.
- Experience with A/B testing, funnel optimization, and attribution modeling.
- Ability to work independently and take ownership of paid media performance.
Responsibilities
- Strategically plan, execute, and optimize paid media campaigns across Meta Ads, Google Ads, Twitter Ads, and LinkedIn Ads.
- Analyze campaign performance, focusing on cost per conversion and total conversions as key success metrics.
- Continuously test and refine creatives, ad copy, targeting, and bidding strategies to improve ROAS.
- Collaborate with the marketing team to align paid strategies with overall lead generation goals.
- Provide regular performance reports with actionable insights to enhance campaign effectiveness.
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