Senior Principal Product Marketing Specialist
New
IndiaFull-TimePrincipal
Salary not disclosed
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Job Details
- Required Skills
- Project ManagementMarket ResearchStakeholder managementSaaS
Requirements
- Bachelor’s degree in Business, Marketing, Communications, or related field.
- Extensive experience in product marketing, preferably within high-tech, SaaS, or ICT environments.
- Proven track record of launching technology products.
- Strong ability to translate technical concepts into compelling business messaging.
- Experience working with cross-functional teams (product, sales, consulting).
- Strong analytical skills with market research and competitive analysis experience.
- Excellent written and verbal communication skills with storytelling ability.
- Experience developing marketing collateral, sales enablement, and campaign assets.
- Strong project management and multitasking skills.
- Leadership, mentoring, and stakeholder management capabilities.
Responsibilities
- Lead product marketing strategy and execution for complex technology offerings.
- Develop and execute product marketing strategies to position products effectively.
- Create value propositions, messaging frameworks, and positioning content.
- Translate technical product capabilities into clear market narratives and sales tools.
- Lead go-to-market planning, launch activities, and integrated marketing campaigns.
- Produce thought leadership content, whitepapers, case studies, and marketing materials.
- Analyze market trends and competitive landscape.
- Enable sales teams through training and tools.
- Track campaign effectiveness and product marketing performance via KPIs.
- Mentor and guide junior team members.
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