Employer Brand Program Manager
New
USFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Project ManagementCross-functional collaborationData analytics
Requirements
- 5+ years of experience in employer branding, talent marketing, content strategy, or related fields, ideally within high-growth or technology-focused environments.
- Exceptional storytelling and content creation abilities with experience producing engaging messaging across multiple formats and channels.
- Hands-on experience leveraging AI tools and emerging technologies to improve branding strategies, content development, or candidate experiences.
- Strong ability to translate complex organizational narratives into clear, authentic, and impactful messaging for talent audiences.
- Experience building or scaling employer brand programs, including campaign management, content engines, and career site optimization.
- Excellent cross-functional collaboration skills with the ability to work effectively with recruiters, marketers, executives, and other stakeholders.
- Analytical mindset with experience using performance data and audience insights to drive strategic decisions and measure program impact.
- Strong project ownership and organizational skills, with the ability to manage multiple initiatives independently in fast-paced environments.
- High attention to quality, consistency, and brand authenticity across all candidate-facing communications.
- Comfortable adapting to shifting priorities while maintaining a proactive and solution-oriented approach.
Responsibilities
- Lead and evolve the employer brand strategy to create a differentiated and compelling talent narrative aligned with organizational goals.
- Develop high-quality content across multiple channels, including social media, career sites, recruiting campaigns, and internal storytelling initiatives.
- Build and manage ongoing employer branding campaigns that showcase company culture, employee experiences, mission, and impact authentically.
- Partner with recruiting, communications, marketing, and business leaders to align talent messaging with hiring priorities and business objectives.
- Enhance the careers site experience to ensure consistency, clarity, and strong candidate engagement across digital touchpoints.
- Design and execute talent-focused social media strategies using both organic and paid approaches to increase brand visibility and candidate engagement.
- Equip recruiters and hiring managers with messaging, tools, and branded assets to strengthen candidate interactions throughout the hiring process.
- Explore and implement AI and data-driven tools to generate audience insights, monitor candidate sentiment, and improve employer branding effectiveness.
- Track and analyze key employer brand metrics, continuously refining strategies to improve awareness, engagement, and hiring outcomes.
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