eCommerce Brand Director
New
United StatesFull-TimeDirector
Salary110,000 - 130,000 USD per year
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Job Details
- Experience
- Minimum of 7 years of experience in digital marketing, including at least 5 years in an eCommerce or direct-to-consumer environment.
- Required Skills
- ShopifyDigital Marketing
Requirements
- Minimum of 7 years of experience in digital marketing, including at least 5 years in an eCommerce or direct-to-consumer environment.
- Strong hands-on experience with Shopify and eCommerce platform management.
- Proven expertise across digital marketing channels, including social media, email marketing, SMS campaigns, and performance marketing.
- Demonstrated success creating and managing integrated eCommerce campaigns within B2C or DTC businesses.
- Deep understanding of eCommerce operations, customer acquisition strategies, and digital sales ecosystems.
- Strong analytical mindset with the ability to interpret KPIs, generate actionable insights, and optimize campaign performance.
- Previous experience owning or contributing to P&L management and financial performance tracking.
- Excellent leadership, communication, project management, and cross-functional collaboration skills.
- Self-motivated and adaptable professional who thrives in a fast-paced, high-growth environment.
Responsibilities
- Drive overall sales performance and ensure achievement of revenue, profitability, and contribution margin targets across direct-to-consumer eCommerce channels.
- Lead the planning and execution of promotional campaigns, including merchandising strategy, campaign calendars, title selection, creative direction, and messaging optimization.
- Develop and coordinate integrated digital marketing initiatives across email, SMS, social media, paid acquisition, and on-site experiences to maximize customer engagement and conversions.
- Own the strategic vision for digital merchandising, customer journeys, and content messaging across all customer-facing touchpoints.
- Oversee forecasting and inventory planning for key products and promotional initiatives to support revenue goals and operational efficiency.
- Establish pricing strategies, promotional frameworks, and KPI planning to optimize business performance and customer acquisition.
- Lead cross-functional campaign alignment processes while partnering with marketing, analytics, and product teams to ensure seamless execution.
- Conduct ongoing analytics reviews, performance reporting, and testing initiatives to continuously improve campaign effectiveness and customer experience.
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