Director, Product Marketing
New
United StatesFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 8+ years of marketing experience, including 5+ years in product marketing
- Required Skills
- People Management
Requirements
- 8+ years of marketing experience, including 5+ years in product marketing within a B2B SaaS environment.
- Proven experience in people management and leading product marketing teams.
- Strong ability to develop differentiated positioning and value propositions that stand out in competitive markets.
- Deep understanding of buyer psychology, customer pain points, and the end-to-end buying journey.
- Strong competitive intelligence skills with the ability to translate insights into strategic advantage.
- Exceptional communication and storytelling abilities, capable of adapting messaging for executive, sales, and customer audiences.
- Demonstrated ability to write and speak in clear, buyer-centric language.
- Experience in real estate, proptech, or vertical SaaS is a strong plus.
- Bachelor’s degree in Marketing or related field.
Responsibilities
- Set the strategic direction for product positioning, messaging, and go-to-market execution across all offerings.
- Own the master messaging architecture across buyer personas, segments, and product lines.
- Lead end-to-end product launch strategy and ensure cross-functional GTM readiness.
- Drive competitive intelligence initiatives and translate market insights into positioning and sales enablement.
- Collaborate with Demand Generation to shape campaign briefs, including value propositions, audiences, and key proof points.
- Partner with Sales Engineering to ensure demos and enablement materials reflect current market narratives.
- Conduct win/loss analysis and translate customer insights into actionable strategy.
- Manage and develop the product marketing team, setting performance expectations and elevating execution quality.
- Collaborate with Product teams to inform roadmap decisions based on market and competitive intelligence.
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