Senior Product Marketing Manager
New
H
HatchAI SaaS
United StatesFull-TimeSenior
Salary106,000 - 198,000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- Market ResearchSaaS
Requirements
- 5+ years of product marketing experience at a B2B company
- Clear ownership of positioning, messaging, and GTM
- Strong competitive intelligence instincts
- Working command of AI tools
- Builder's mindset to create structure in ambiguous environments
- Experience in SaaS and Home Improvement / Home Services industry preferred
Responsibilities
- Drive GTM planning and execution for new Hatch feature launches in a highly competitive space
- Maintain a deep understanding of the competitive landscape, industry trends, and customer needs across key segments
- Assess market needs and conduct research to influence new product development
- Develop differentiated narratives that drive net new customer acquisition and deepen product adoption
- Partner with Enablement, Sales, AMs, and Solution Engineers
- Build and maintain persona-level messaging frameworks informed by research
- Track and synthesize win/loss data, produce battle cards and sales talk tracks
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