Regional Marketing Associate
New
USA - East, USA - Central, Eastern, CentralFull-TimeMiddle
Salary75,000 - 92,000 USD per year
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Job Details
- Experience
- 3+ years
- Required Skills
- Artificial IntelligenceData AnalysisSalesforceBudget management
Requirements
- Located in Central or Eastern time zone.
- 3+ years in field/regional marketing, demand generation, or related role.
- Demonstrated ability to apply AI tools to improve marketing performance (e.g., Claude, ChatGPT).
- Proven experience driving pipeline through integrated marketing programs.
- Strong collaboration with Sales teams and understanding of pipeline mechanics.
- Experience with both hosted and third-party events.
- Experience with Salesforce (reporting, campaign tracking).
- Experience with marketing tools (e.g., SplashThat, Zuddl).
- Ability to manage multiple priorities in a fast-paced environment.
- Willingness to travel (~40%).
Responsibilities
- Partner with regional Sales leaders to define marketing priorities, target accounts, and programs.
- Leverage AI and automation to improve targeting, personalization, campaign execution, and performance analysis.
- Drive regional events strategy and lead end-to-end execution of virtual and in-person programs.
- Collaborate with Sales and SDR teams to ensure strong lead follow-up, conversion, and pipeline progression.
- Build and execute ABM strategies targeting key accounts.
- Track and report on program performance using data and AI-driven insights.
- Partner cross-functionally across marketing, GTM functions, and Finance.
- Manage budgets, timelines, and vendors while proactively identifying risks.
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