Director of Demand Generation
US-basedFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 7+ years of experience in B2B demand generation or growth marketing
- Required Skills
- SEODevOpsHubSpot
Requirements
- 7+ years of experience in B2B demand generation or growth marketing
- Experience driving measurable pipeline and revenue impact
- Experience in enterprise software, infrastructure, DevOps, data, security, or developer tooling
- Strong understanding of paid search, paid social, SEO, AEO, nurture, webinars, email, and retargeting
- Experience with converting an open source project
- Experience building and executing ABM programs
- Experience partnering closely with Sales and RevOps
- Strong understanding of funnel metrics, attribution, and pipeline analysis
- Comfortable using AI tools to accelerate campaign execution and research
Responsibilities
- Build and scale pipeline generation programs across paid search, paid social, webinars, nurture, field, partner, and account-based marketing motions
- Drive Community-to-commercial conversion programs
- Partner with Sales, RevOps, CS, and Product Marketing to build campaigns tied to revenue outcomes
- Develop and execute ABM and target account plays across strategic enterprise accounts
- Build and optimize nurture programs to improve conversion and sales velocity
- Use AI-assisted workflows to improve campaign execution and personalization
- Own paid media performance across Google, LinkedIn, and other digital channels
- Analyze campaign performance, conversion rates, and pipeline contribution
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