Email Marketing Specialist
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NoGigiddyFinancial Technology
Anaheim, California, United States. Mesa, Arizona, United States. Omaha, Nebraska, United States. Philadelphia, Pennsylvania, United States. Raleigh, North Carolina, United States. Sacramento, California, United StatesFull-Time
Salary not disclosed
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Job Details
- Required Skills
- Data AnalysisA/B testingHubSpot
Requirements
- Proven experience as an Email Marketing Specialist or similar role.
- Strong understanding of email marketing tools and platforms such as Mailchimp, HubSpot, or similar.
- Excellent copywriting and editing skills.
- Familiarity with email segmentation, personalization strategies, and marketing automation workflows.
- Ability to analyze data and generate actionable insights.
- Knowledge of email marketing regulations including CAN-SPAM and GDPR.
- Detail-oriented with strong organizational and project management skills.
- Passion for the gig economy and alignment with NoGigiddy's mission.
Responsibilities
- Develop, execute, and optimize email marketing campaigns to engage and grow NoGigiddy's user base across all financial ladder stages.
- Segment and target diverse user groups to deliver personalized and relevant email content based on user behavior and preferences.
- Collaborate with the content and design teams to create compelling email copy and visuals that align with our brand voice and mission.
- Analyze campaign performance metrics and user engagement data to continuously improve email effectiveness and ROI.
- Manage email marketing automation workflows, including drip campaigns, onboarding sequences, and promotional blasts.
- Ensure compliance with email marketing best practices and data privacy regulations such as CAN-SPAM and GDPR.
- Test and optimize subject lines, calls to action, and email layouts through A/B testing to boost open and click-through rates.
- Stay up-to-date with industry trends and emerging technologies to enhance NoGigiddy's email marketing strategy.
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