Manager, Email Marketing Operations and Development
New
The candidate must live in the United States or CanadaFull-TimeManager
Salary110,000 USD per year
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Job Details
- Experience
- 7+ years
- Required Skills
- HTMLCSSGoogle Analytics
Requirements
- Bachelor’s degree in business, Marketing, Analytics, or related field.
- 7+ years of professional hands-on email marketing experience.
- Salesforce Certified Marketing Cloud Email Specialist (certification required).
- Salesforce Certified Marketing Cloud Engagement Developer (certification required).
- Expert-level proficiency in HTML and CSS for email.
- Proven experience with AMPscript, dynamic content, and data-driven logic.
- Experience using Salesforce Marketing Cloud tools including Email Studio, Journey Builder, and Automation Studio.
- Ability to troubleshoot and resolve Outlook-specific rendering issues.
- Experience with Google Analytics (GA4) for subscriber behavior analysis.
Responsibilities
- Independently code, build, and deploy responsive, production-ready HTML email campaigns directly within Salesforce Marketing Cloud.
- Structure HTML to support complex AMPscript implementations, dynamic content, and personalization.
- Manage the end-to-end email marketing program including strategy, lifecycle design, and execution.
- Maintain the email roadmap and content calendar, coordinating with cross-functional partners.
- Build and optimize campaigns using Email Studio, Journey Builder, and Automation Studio.
- Establish operational processes to ensure emails are accurately built, QA’d, and deployed.
- Monitor email performance and provide actionable recommendations using SFMC Intelligence Reports and GA4.
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